Located centrally in Birmingham’s up and coming Knowledge Quarter, is Birmingham’s newest conference centre, The Eastside Rooms. Built with modern events in mind, the venue can host events both large and small, as well as everything in between, with effortless ease.

We have 23 fully flexible meeting rooms, masses of breakout space and a stunning main suite, which lends itself as the perfect location for conferences, banquets and even exhibitions.

Plug and play technology, fresh hot coffee and catering, comfy chairs and opulent furnishings. Coupled with our dedicated support team and the adjoining 195-bedroomed Aloft hotel.

Created for conferences, congresses and large-scale business events, The Eastside Rooms offers scale without compromise. The venue is home to Affinity, Birmingham’s largest pillar-free ballroom, accommodating up to 1,200 delegates, alongside a flexible range of additional event spaces that can be configured to suit everything from exhibitions and awards ceremonies to multi-stream conferences and breakouts. Whether you’re planning a single headline event or a complex, multi-day programme, the venue is designed to flex around you.

What truly sets The Eastside Rooms apart is its commitment to neuroinclusion. As the world’s first purpose-built venue to achieve neurodiversity accreditation, inclusion here isn’t an add-on, it’s embedded into the experience. From considered lighting and acoustics to clear wayfinding and trained teams, the environment has been designed to help every delegate feel comfortable, confident and able to engage at their best. It’s a future-facing approach that resonates with modern organisations looking to host events with purpose as well as impact.

Behind the scenes, cutting-edge technology and robust infrastructure provide the reassurance event organisers need. High-spec AV, seamless hybrid capabilities and experienced in-house teams ensure delivery is smooth, professional and dependable. The Eastside Rooms combines the confidence of a large-scale venue with the agility and imagination often missing from traditional conference centres.

Connected directly to the venue is Aloft Birmingham Eastside, a bold and contemporary hotel that brings a different energy to the delegate experience. With stylish bedrooms, social spaces and a relaxed, tech-forward vibe, Aloft offers a natural extension to events hosted at Eastside Rooms. Together, the two create a joined-up destination for conferences that demand convenience, character and consistency.

At its core, The Eastside Rooms is about partnership. The team works collaboratively with organisers, agents and production partners to deliver events that feel considered, confident and distinctly human. There’s a quiet assurance here born from experience, paired with a willingness to do things differently.

For organisations looking for a venue that combines scale, substance and soul, Eastside Rooms offers a refreshing alternative. Smart, inclusive and unapologetically modern, it’s a space designed not just to host events, but to move them forward.